Privacy Policy

Cultured Connect

Last updated: September 23, 2026

Effective date: September 23, 2026

Beauty Culture Med Spa, LLC d/b/a Cultured Connect (“Cultured Connect”) operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience and access to our aesthetic, wellness, and healthcare services (the “Services”). Cultured Connect is powered by WooCommerce, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. Some of the information we handle is Protected Health Information (“PHI”) created or received in the course of providing healthcare services. PHI is governed by the federal Health Insurance Portability and Accountability Act (“HIPAA”) and applicable state law, and is described in further detail in the “Health Information and HIPAA” section below. Where HIPAA applies, it controls over any conflicting term in this Privacy Policy. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wish list, or purchase, return, exchange or cancel and your past transactions.
Health information including your medical history, medications, allergies, symptoms, photographs you submit for evaluation, treatment records, lab results, and the services and products you receive in connection with your care. Health information that constitutes PHI under HIPAA is handled in accordance with the "Health Information and HIPAA" section below.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

Health Information and HIPAA

Cultured Connect is a HIPAA-covered healthcare provider. In addition to the personal information described above, some of the information we handle is Protected Health Information (“PHI”) created or received in the course of providing healthcare services through Beauty Culture, Cultured Wellness, Nova Culture, and Cultured Connect. PHI may include your medical history, medications, allergies, symptoms, photographs you submit for evaluation, treatment records, lab results, and the services and products you receive in connection with your care.

Our use and disclosure of PHI is described in detail in our separate Notice of Privacy Practices, which is provided to patients during intake and is available upon request. Where HIPAA applies, it controls over any conflicting term in this Privacy Policy.

Under HIPAA and applicable state law, you generally have the right to access and copy your medical records, request amendments, request restrictions on certain uses and disclosures, receive an accounting of certain disclosures, request confidential communications, and file a complaint without fear of retaliation. You may exercise these rights by contacting our Privacy Officer using the contact information at the bottom of this Policy. A complaint may also be filed with the U.S. Department of Health and Human Services, Office for Civil Rights.

We do not sell your PHI, and we do not use PHI for marketing without your written authorization where the law requires it. We do not disclose your PHI to third-party advertising or analytics companies for cross-context behavioral or targeted advertising. Any analytics or advertising technologies we use are configured so they do not disclose your health information to those third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Provide Healthcare Services. We use health information, including PHI, to provide, coordinate, and manage your care, verify your identity and eligibility for the Services, communicate with you about appointments, treatment, results, and follow-up care, and to comply with our professional and legal obligations as a healthcare provider.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. We do not use PHI for marketing without your written authorization where the law requires it.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With WooCommerce, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping). Where these vendors handle PHI on our behalf, we enter into HIPAA Business Associate Agreements requiring them to safeguard PHI and use it only for the services they perform for us.
For treatment, payment, and healthcare operations, as permitted under HIPAA, including with pharmacies, laboratories, and other providers involved in your care.
With business and marketing partners to provide marketing services and advertise to you. For example, we may use third-party advertising technologies to support personalized advertising based on your activity on our website and other websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
When required by law, such as in response to a subpoena, court order, or request from a regulatory or public health authority, or to prevent a serious threat to health or safety, as permitted by law.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others. We do not sell your personal information or PHI, and we do not disclose your PHI to third-party advertising or analytics companies for their own purposes or for cross-context behavioral or targeted advertising.

Relationship with WooCommerce

Our website uses WooCommerce, an ecommerce platform that helps us operate our online store and process orders. Information submitted through the store may be stored by our website-hosting provider and shared with service providers that support functions such as payment processing, shipping, security, analytics, and customer communications. The information shared depends on the services and plugins we use. These providers process information under their own privacy notices and our agreements with them. We do not use WooCommerce to collect or store Protected Health Information.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

We maintain administrative, technical, and physical safeguards designed to protect your information, including Protected Health Information, against unauthorized access, use, or disclosure. These measures include:

Encryption in transit using Secure Sockets Layer (SSL) / Transport Layer Security (TLS) technology for all transactions and transmissions involving customer, patient, payment, and other sensitive or confidential information;
Encryption of sensitive data at rest;
Access controls limiting information to authorized personnel with a legitimate need; and
Routine monitoring, testing, and updating of our security practices. While no method of transmission or storage is completely secure, we work continuously to protect your information and to meet or exceed applicable legal and industry standards.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations (including state medical-record retention requirements), resolve disputes, or enforce other applicable contracts and policies. When information is no longer needed or required by law, we dispose of it securely.

SMS Terms of Service

By opting into SMS communications through a website form or other medium, you agree to receive SMS messages from Cultured Connect and its affiliated entities. These messages may include appointment reminders, account notifications, order updates, and marketing or promotional communications. Message

frequency may vary. Message and data rates may apply based on your mobile carrier. You may opt out at any time by replying STOP to any message. For assistance, reply HELP or contact us through our website at https://culturedconnect.com. Your phone number and SMS opt-in data are used solely for the purpose of delivering requested communications in accordance with this Privacy Policy. SMS consent is not shared with third parties or affiliates for marketing purposes. For more information, please review our Privacy Policy at https://culturedconnect.com/policies/privacy-policy and our Terms of Service at https://culturedconnect.com/policies/terms-of-service

Our Commitment to Legal Compliance

Cultured Connect is committed to complying with all federal and state laws and regulations governing privacy and protected health information in every jurisdiction we serve. Specifically:

HIPAA. As a U.S.-based healthcare provider that collects, stores, and transmits PHI, we comply with the HIPAA Privacy Rule, Security Rule, and Breach Notification Rule (45 C.F.R. Parts 160 and 164). We maintain written policies and procedures, train our workforce, designate a Privacy Officer and a Security Officer, conduct security risk assessments, and execute Business Associate Agreements with vendors who handle PHI on our behalf.
State privacy and medical-information laws. We comply with the privacy, confidentiality, and medical-record laws of each state in which we provide services, including state breach-notification statutes and applicable comprehensive consumer-privacy laws such as the California Consumer Privacy Act/CPRA.
Secure transmission. All transactions and any information regarding customers, patients, and medical or other sensitive or confidential information are processed and transmitted using SSL/TLS encryption technology.
Breach notification. In the event of a breach of unsecured PHI or personal information, we will notify affected individuals and the appropriate authorities as required by HIPAA and applicable state law.

State Specific Rights

Depending on where you live, state law may give you extra rights over your personal information, including health information you share with us. This section is a plain-language summary of the rights we see most often. It does not replace the rest of this Policy, and it is not legal advice to you. If a state law applies to you and it gives you a stronger right than this Policy, we will honor that stronger right.

How to tell if this section applies to you

These rights generally follow you, not just the device you use. If you are a resident of a state with a comprehensive privacy or consumer health-data law, you can use the rights described here. If you are not sure, submit a request anyway. We will tell you if a law does not apply and, when we can, we will still try to help.

Rights many states give you

Subject to legal exceptions (for example, information we must keep for medical records, prescriptions, billing, or legal claims), you may be able to:

Know and access the personal information we hold about you, and in some states receive a portable copy
Correct inaccurate personal information
Delete personal information we no longer need to keep
Opt out of the “sale” or “sharing” of personal information, and of targeted advertising, where those concepts apply
Limit or opt in to certain uses of sensitive personal information, which can include health data, account login credentials, and precise location if we ever collect it
Appeal if we deny your request

We will not deny you care, charge you a different price, or give you a lesser service just because you exercised a privacy right. Some programs, prices, or communications only work if we have certain information. If you ask us to delete or stop using that information, we will explain what we can and cannot still provide.

California (CCPA / CPRA)

If you are a California resident, you may request:

Categories and specific pieces of personal information we have collected
Categories of sources, business or commercial purposes for collection, and categories of third parties with whom we disclose information
That we delete personal information, subject to exceptions
That we correct inaccurate personal information
That we not sell or share your personal information for cross-context behavioral advertising
That we limit use and disclosure of sensitive personal information to what is needed to provide the services you asked for, or for other purposes the law allows

We do not sell your personal information for money. We also do not “share” it for cross-context behavioral advertising unless you opt in. If that ever changes, we will update this Policy and give you a “Do Not Sell or Share My Personal Information” link.

You can also use a browser Global Privacy Control (GPC) signal. We treat a valid GPC signal as a request to opt out of sale, sharing, and targeted advertising for that browser.

You may use an authorized agent to submit a request. We will need proof that the agent can act for you, and we may still need to verify your identity.

Washington and Nevada consumer health data

If you live in Washington or Nevada, some of what you tell us—symptoms, medications, labs, pregnancy or postpartum status, sexual health, treatment goals, and similar details—may be consumer health data.

We collect that information to evaluate you and provide the care you requested. We will not use or disclose consumer health data for advertising, and we will not sell it, unless you give a separate opt-in consent or an exception applies (for example, sharing with your treating clinician or dispensing pharmacy, or as required by law).

You may request access to, or deletion of, consumer health data, and you may withdraw consent where consent was required. Withdrawing consent does not erase records we are required to keep for clinical, pharmacy, or legal reasons.

Categories and specific pieces of personal information we have collected
Categories of sources, business or commercial purposes for collection, and categories of third parties with whom we disclose information
That we delete personal information, subject to exceptions
That we correct inaccurate personal information
That we not sell or share your personal information for cross-context behavioral advertising
That we limit use and disclosure of sensitive personal information to what is needed to provide the services you asked for, or for other purposes the law allows

Florida

If you are a Florida resident covered by Florida’s digital privacy law, you may request access, correction, deletion, and a portable copy of personal information, and you may opt out of targeted advertising, the sale of personal information, and certain profiling that produces legal or similarly significant effects. Sensitive data, including health information, is treated with extra care. We collect sensitive data to provide the services you request, not to sell it.

Other comprehensive privacy states

A growing list of states—including, among others, Connecticut, Colorado, Virginia, Texas, Oregon, and others as their laws take effect—give residents similar rights: access, correction, deletion, portability, and opt-out of sale, targeted advertising, and certain profiling.

If your state is not named above and it gives you these rights, you can still use the request methods below. We will apply the law that fits your residence.

How to make a request

Email us at privacy@culturedconnect.com or use the privacy-request form on our website. Please tell us:

We will verify it is you before we complete most requests. We may ask for information that matches what we already have. We will not ask you to send extra health details just to prove who you are.

We aim to respond within 45 days, or sooner if your state requires it. If we need more time, we will tell you why.

Appeals

If we deny all or part of your request, you may appeal by replying to our decision email or writing to privacy@culturedconnect.com with the word “Appeal” in the subject line. If you still disagree after our appeal decision, some states let you contact their attorney general.

What we may not be able to do

We may keep information when the law requires it or when we need it to:

Provide or document your care
Fill or record a prescription
Complete a transaction you asked for
Detect security incidents or fraud
·Comply with another law or legal process
Defend a claim

If we cannot fully honor a request, we will say so and explain the reason in plain language.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at privacy@culturedconnect.com or contact us at 2525 South Telegraph Road, Suite 202, Bloomfield Township, MI, 48302, US. For questions specific to PHI or to reach our Privacy Officer, please use the contact information above and direct your inquiry to the Privacy Officer.

Begin Your Optimization

If you are experiencing changes, our team can help evaluate whether this pathway is appropriate for you.